You Don't Need Another Pretty Video. You Need a Year of Content From One Shoot.

For hotel, resort and tourism-board marketing teams who are tired of paying for footage that only works on one channel.

I'm based in the UK and film in Egypt, Saudi and the UAE, so there's no London crew to fly out.

Book a call

Who I work with

  • Hotels & resorts

    One Shoot, One Year of Content

    I plan one shoot around every channel you use. Your team then has content for the website, ads, social and the stand for the next year.

    £10–15k

  • Tourism boards & DMCs

    60-Day Campaign Film

    I own the idea, the shoot and the delivery myself. In 60 days you have a destination film your partners, agents and press can reuse, plus every cut you need to run it.

    £15–20k

    Past work: CNN Destination Egypt, the Egypt Ministry of Tourism ad and the TUI UK Nile cruise launch.

  • Hotel groups

    One Story, Every Property

    I shoot three to five properties in one production window with one look and one library, instead of five mismatched videos from five local suppliers.

    £25–35k

    Past work: A seven-hotel campaign for Accor in MENA.

In numbers

  • 100+ Hotels filmed In multiple destinations around the world
  • 15 Countries filmed in UK, Europe, the Middle East and beyond
  • 16 Years in the creative industry From marketing and advertising to directing and shooting
  • CNN Films for CNN Travel Destination Egypt

Worked with

Work

  • Casa Cook El Gouna

    Casa Cook Hotels

  • Destination Egypt: Intro

    CNN Travel

  • Summer in Egypt

    Egypt Ministry of Tourism

  • The Chedi Andermatt

    The Chedi

  • Destination Egypt: Marsa Alam

    CNN Travel

  • Radisson Blu

    Radisson Blu

  • Life Is A Musical

    Alibey Hotels & Resorts

  • Alhorya Blessing

    TUI UK

Offer

One Shoot, One Year of Content

Footage goes unused when nobody decided where it would live before the camera came out. So I plan every channel first, then shoot for all of them at once.

  • Master film 60 to 90 seconds, for your website and paid ads.
  • Social cuts and stills 10 to 15 cuts sized for each platform and 40 to 60 edited stills.
  • Walkthrough and stand loop a 2 to 4 minute property walkthrough and a silent loop for your stand screens at WTM, ITB and ATM.
  • Usage Map and library a one-page plan that matches every channel to an asset before we shoot, then one organised library at the end.

Projects from £10,000, typically £12,000.

The price on the proposal is the price on the invoice. You sign the Usage Map before I shoot a frame. If any line on it ends up without an asset, I cut one from existing footage at no charge.

How it works

  1. Planning call and Usage Map within 7 days
  2. Two or three shoot days that I direct and shoot myself
  3. Priority cuts within 7 days of wrap and the full library 3 weeks after

Meet me at WTM

Book 15 minutes at WTM

About

Ahmed El Araby filming on set

I'm Ahmed El Araby, a filmmaker and creative director. I run 33mm on my own.

I've directed and shot brand, campaign and destination films for 16 years. I've filmed with more than 100 hotels and work across the UK, Egypt and the Gulf.

Clients include Accor (a seven-hotel campaign across MENA), Six Senses, CNN Travel, Egypt Ministry of Tourism, McLaren and Network Rail.

My background is design and marketing. Before I pick up a camera I dig into your business and set the creative direction. Then I direct while I shoot and deliver at London production-house level on a fraction of the resources.

You work with me from the first call to the final file. There are no account managers and no handoffs.

Contact

Tell me what you're planning

Send me your channel list, your event dates and the deadline that's stressing you out right now. I'll reply within a day.